Balancing the Mission Checkbook

The reports of success for online giving are still pretty mixed.  It’s likely that a significant shift from other payment forms will take several more years.  However, there are a number of positive experiences in online giving.

Here are three examples of innovative and creative ways that nonprofits are raising money online.

1. Modest Needs

Modest Needs offers an online forum to make direct contributions to individuals or nonprofit organizations to address a very specific, and usually modest, request for help. It’s kind of like Kiva’s direct lending model - but with direct contributions instead. Through Modest Needs, donors can see the very direct impact of their gift.

If it sounds too good to be true, I have a testimonial from Susie Brown, Executive Director of Child Care Works that they were able to pay for a capacity building project very quickly with funding through Modest Needs.

2. United Way’s Give 5 Now

You may have already read about the United Way’s Give 5 Now campaign. Watch their YouTube video about the importance of supporting urgent needs now. I hope that you can’t, and don’t, resist the urge to give at least $5.

3. Social Media

Social networks have exploded in the last year. I love Facebook, and was impressed by a recent fundraising campaign that Pillsbury House Theatre launched on their Facebook page. After giving a small amount, the updates and status reports that I received made me feel like a part of the campaign.

Give List uses blogging and Twitter to spread the word that there are ways to give even if you don’t have extra cash. The list starts with 71 ways you can give and then spreads and multiplies through an online community.

Even if it takes a while for online giving to match the dollars of more traditional forms, these example show ways that online strategies are different, fast, and direct.

Don’t be a Scrooge - give online now.

It’s not a surprise that I talk to a lot of nonprofits about the current economic environment. We’re all looking for any insight, advice, and guidance. Recently, I’ve been paraphrasing one of my favorite leadership quotes because it fits the moment perfectly - the Stockdale Paradox.  To paraphrase:

You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, and at the same time have the discipline to confront the most brutal facts of your current reality, whatever they might be.

Vice Admiral James Stockdale was a prisoner of war in Vietnam for seven years. When asked by Jim Collins, author of Good to Great, how he survived, he described balancing hope and realism. Stockdale said that the optimists didn’t survive capture because they told themselves that release was right around the corner and they died “of a broken heart.”

What nonprofits can learn from this philosophy is to maintain the conviction that their work in the community is essential, vital, and will be valued. Carry this passion with you in advocacy, fundraising, and communications as you tell your story and share the impact. At the same time, confront the brutal facts of economic downturn and budget cuts by being disciplined about financial information, contingency budgets (with multiple scenarios) and cautious use of reserves. I’m afraid that the optimists who approach next year with an upbeat attitude that funding will arrive “because it just has to” will be the ones that fail. The survivors will commit to and believe in their mission and be realistic in their decisions.

This is also a good time to leverage the networks in which your organization operates. Nonprofits work together in many ways, and will be called upon to increase network activities for both mission and financial reasons. At the Minnesota Council of Nonprofits’ Nonprofit Fundraising and Economic Outlook forum this morning several organizations shared their experience working with peers and community to navigate the downturn. MCN also released the Nonprofit Current Conditions Report based on a survey conducted just this month. This report gives us some real time information about the immediacy of the impact of this recession on nonprofits and their clients. All of this information, research, and peer conversations will be important - and remember to be confident, hopeful, and honest.

Nonprofit board members are asking what they should do - specifically to help organizations navigate the economic mess. BoardSource recently published Facing the Financial Crisis: 10 Smart Things Your Board Can Do Now. The article offers a solid, strategic perspective for boards. I have some supplemental words of advice for each individual board members - three steps for board members to consider in a downturn.

1. Step out

Step out of the familiar and comfortable role of supporter and cheerleader.

Now is the time to ask important questions about impact, effectiveness, and entrenched practices. Board members can often bring the outside viewpoint required to ask the right “why” and “what if” questions.

Some of the most important questions to ask right now are about budget assumptions. Any significant revenue number in the budget needs to have a good plan and rationale, not a wish and a prayer

2. Step back

Step back and let the staff do their work.

I have seen boards get carried away generating ideas for new reports, analysis, and research without considering how much time it would take the director and staff to complete the work required to follow through on the ideas. The board chair is the moderator of this balancing act, making sure that every new task suggested by the board is weighed against other priorities and internal capacity.

I urge particular caution for board members who suggest that the nonprofit start a new way of raising funds. If you’ve never hosted a fundraising event, or carried out a significant individual donor campaign, this might not be the time to divert staff time and effort. Remember that each type of income is essentially a new business.

3. Step off

Step off of the board if you do not have the time or energy to work hard for the next two years.

This is not going to be easy and nonprofits need to have the right people on the board. It’s nothing personal, but it’s a good time to ask yourself if you can commit to this organization.

Who needs to be accountable now?

Last December I posted an entry in response to a Wall Street Journal column by Sally Beatty in which I chafed at her observation that charities were not accountable enough about how they used donated funds. She said:

“It’s time to make sure our gifts are being used as intelligently as possible. Instead of showering hard-earned dollars on charities and hoping for the best, we need to demand clear, detailed information on the results of their efforts. We ask the government and public corporations to be transparent and accountable. Charities should meet the same standard.”

It seemed that a lot of business leaders held this same view of nonprofits. It seems like a good time to revisit this notion and ask about whose standards of accountability to use now.

In the past few months we heard about the three page proposal from the Secretary of the Treasury asking for a $700 billion check to intervene in the financial meltdown (that ended up to actually be a blank check). The bailouts have continued, leading columnists like Floyd Norris of the New York Times to shout, Accountability needed with bailouts. Most recently, when executives of the Big Three automakers struck out with a request for their own bailout, House Speaker Nancy Pelosi said:

“It’s all about accountability and viability. Until we can see a plan where the auto industry is held accountable and a plan for viability on how they go into the future — until we see the plan, until they show us the plan, we cannot show them the money.”

Ask any nonprofit executive director or grant writer to guess how far they would get with a foundation or government agency if they submitted a three page request, or if they sat down at a site visit without a detailed project plan, budget, and evaluation outcomes. The answer is, not far.

Here’s a suggestion for how the nonprofit sector can contribute to the bailout – we can teach workshops and classes on accountability for government agencies and public corporations. Maybe it’s a new earned income opportunity.