Balancing the Mission Checkbook

Now that most nonprofits have filed the new version of the IRS 990, you might be taking a deep breath of relief that you got that big change done with and over. Don’t let the 990 sit in a drawer, though. Not after all that work. The new 990 is a big step forward to bring better, more usable information to a wide range of stakeholders including current and prospective donors, watchdog groups, public officials, media, and other nonprofits. Ultimately, the most important user of your 990 is you.

Part of the value comes when you pull together all the pieces to have the form completed. The new 990 requires information about mission, program accomplishments and costs, board members and key staff, policies and governance practices, compensation, fundraising, finance, and much more. While many nonprofits rely on their audit firms to complete the 990, most of the required information is not financial and must be supplied by various departments or staff of the organization. The second part of the value comes from continuing to use the 990 as a communication and analysis tool. Here are four suggestions.

As an organizational tutorial

Read the whole 990, front to back. New managers, board members, emerging leaders, or anyone else on staff who wants to know more about the organization can get a complete overview of the organization by reading the complete form including all of the schedules. This assignment will also help you identify any questions or sections that need to be clarified or completed more thoroughly.

As a financial analysis tool

The 990 contains a complete financial report in a standard format. The new form expands the financial information, particularly the income section, to provide more complete data. Most financial analysis steps can be conducted using the 990. To make it easier, Nonprofits Assistance Fund created a new tool that we call the “990 Decoder.” Transfer the three financial pages from the Core Form onto this spreadsheet and you will generate a familiar looking Balance Sheet and Income Statement and a page of six standard nonprofit financial ratios. These can easily be used for comparison with other years or with other, peer nonprofits. Just “decode” their 990, too. We’re happy that the Minnesota Council on Foundations likes to decode 990s, too.

As a source of comparable compensation data

A month ago we were fielded a number of requests for help from board members of nonprofits who were responsible for obtaining information about executive director compensation from comparable organizations. In many cases, salary surveys fit the bill, such as the thorough review that Minnesota Council of Nonprofits compiles. Another simple approach is to create your own peer group of 4 or 5 nonprofits that are of similar size and type of service. Compile a custom comparison by using Guidestar to collect compensation data from your peers’ IRS 990s. Compensation is usually listed in Part VII on page 7. Guidestar registration is easy and free for the basic search. The information will be at least a year old, but as we told the board members we talked with, no one got much in the way of salary increases last year anyway.

As a communications tool

One of the unique features of the 990 is the Program Accomplishments section that is now the second page of the form. Hopefully you have taken advantage of the opportunity to communicate specifically what activities you completed, who you served, and how this work had an important impact in the community. Take an hour or so and read the Program Accomplishments for your nonprofit and then read the section for a few other organizations that you admire. How well did they communicate their work? How did you do? Learn from other organizations and look for ways to promote your 990 as another communications tool. Post it on your website (along with you audit, please).

Don’t let the IRS 990 sit around gathering dust. Give it a workout and help both your organizations and the nonprofit sector show the value of transparency and accountability.

How many surveys have you completed that gathered information about how the recession is affecting your nonprofit? I think that we’ve gotten at least ten requests to complete surveys in the past six months (and have responded to at least five or six). With the ease of surveying using SurveyMonkey, Zoomerang, and other services, it seems like everyone with a computer has recently conducted a survey about the recession. I gathered the various reports I’ve received lately and searched for others, finding many, many more.

Surveys are great and provide some reliable data and a lot of anecdotal information for use in case statements and meeting discussions. The surveys range from large, national organizations collecting data from several thousand organizations to local groups who reach a few dozen. Some surveys employed carefully planned research techniques, while others sent out a shotgun email and let respondents self-select. Whatever the audience, method, or response rate, all of the surveys I read came up with the same information: funding is down, demand is up, and nonprofits are turning themselves inside out – including deep cost cuts – in order to maintain services in the community.

• Guidestar’s survey (2,979 organizations) identified the basics: reduced income, reduced services, reduced expenses. The size of the respondent pool is impressive.

• Nonprofit Finance Fund (986 organizations) warned that nonprofits are “In Danger” and “Strained to the breaking point” with over 80% anticipating deficits this year and cash reserved down.

• Bridgespan Group’s survey (100 organizations), which was a follow up to last fall’s report, found that the situation had worsened and nonprofits were turning to tough measures, including deep costs cuts and use of reserves.

• Impact of the 2007-2009 Economic Recession on Nonprofit Organizations issued by Listening Post Project at Johns Hopkins University employs a recurring panel of selected and random nonprofits in several fields (363 organizations). The in-depth analysis reports that 80% of respondents are experiencing financial stress, but that most have maintained or increased the number of people served.
  • A particularly interesting comment is that “nonprofits appear to be at least partly buffered by government policies that are designed to be counter-cyclical, i.e. to expand when economic conditions deteriorate.” Reading this month’s headlines about state budgets, I’m surprised to read that government funding offers an offset to reductions in other sources.

• In direct contrast, the May 2009 Current Conditions Report from Minnesota Council of Nonprofits (571 organizations) reported that nonprofits are “bracing for extended impact” that is exacerbated by reductions in state and local funding and uncertainty about further reductions.

• Similar reports of financial strain can be found from the Christian Leadership Alliance (250 organizations), United Way of the Bay Area (391 organizations), and state nonprofit associations in Louisiana (312 organizations), New Jersey (351 organizations), and Arizona (87 organizations), among many others. There are many, many other surveys – for the arts, hospitals, environmental organizations, and on.

Thanks to the 6,390 nonprofits for taking the time to respond to the surveys listed above

Each survey report has its own focus, tone and summaries, although with some interesting contrasts. All report declines and reductions, but some use phrases like “struggling to survive” and “threats to well-being,” while others are more upbeat about the creativity, adaptability, and resilience (one of the most frequently used words). There are lots of comments about difficult decisions, uncertainty, program redesign and modification, new collaborations, focus on core mission, and contingency planning.

What they also all report is the great commitment and sacrifices being made by those who are employed by and volunteer for the responding nonprofits. One of the common themes is reductions in personnel costs through freezes, salary reductions, and furloughs at the same time that the organizations are serving more people with new and more complex needs. This is my greatest concern – for how long can nonprofits rely on staff and volunteers working more and harder, for less, to meet growing community needs?

I’m always cautious when I read reports since this kind of quick action survey relies on answers from a self-selected sliver of the sector. The surveys provide interesting and useful data to start planning, but it’s not sufficient to draw reliable conclusions. I’m interested now in reading some case stories of change and transformation. That is likely to take more time to achieve than a 10 minute survey, but it will be worth it.

Worrying about cash shortfalls is, without a doubt, at the top of the list of stressors for nonprofit directors and finance managers. In this situation, everyone’s dream is to have a stash of cash – a cash reserve account set aside to tap at a moment’s notice to solve the problem. I’m reluctant to endorse a universal standard for reserves, but there are “rules of thumb” and accepted practices calling for nonprofits to hold reserves of three to six months of operating expenses. Well it turns out that this “best practice” is a practice in theory only for many nonprofits.

A study by the Urban Institute, reported in the Washington Post this week, Nonprofits Imperiled By Low Reserves found that 57% of the Washington area nonprofits studies had less than three months of reserves, and 28% had none. The June 2009 Nonprofit Current Conditions Report published by Minnesota Council of Nonprofits found new cash flow concerns caused by slower payments from county and state agencies. Surveys in Minnesota have found that at least 35% of nonprofits anticipate cash flow problems this year and 30% have one month or less of operating reserves. Low reserves and cash flow problems are not restricted to small or struggling nonprofits – it’s a widespread management challenge. The Urban Institute study contained an interesting finding, according to the Post article:

According to the study, larger groups were less likely to have sufficient operating reserves than smaller ones, a finding that surprised researchers. Seventy percent of charities with expenses over $5 million had low operating reserves, compared with 50 percent of groups with less than $100,000 in expenses.

This shouldn’t be that surprising when you do the arithmetic. Imagine that you run a nonprofit with an $8 million annual budget. Maintaining a three month reserve would require a $2 million cash account. That’s (a) a big number and (b) very difficult to build up in the low surplus, service delivery model of most nonprofits. Rather than dwelling on the best practice or target for designated cash reserve accounts, maybe nonprofits need to learn to be more sophisticated managers of cash and its relative, working capital. This financial concept was described well by Ben Cameron of the Doris Duke Charitable Foundation last week in a Chronicle of Philanthropy live online discussion, The Changing Role of Foundations.

Ben Cameron:
Most businesses recognize the need for ongoing working capital–it’s the heart of funds that allow a business to make strategic decisions around launching a new program or line of business, investing in a new facility, etc. I have been in discussions with some business executives who have been adamantly opposed to general operating support for arts organizations–thinking it gives organizations free license to be unstrategic and undisciplined–but instantly supportive of flexible working capital. In essence, the purposes are the same–the difference is in how the two terms are heard.

I’ve been advocating for better understanding of Nonprofit Capital for years. In the “nonprofits should be like business” debate, this is the one area where we do have a lot to learn. There aren’t many businesses that strive to hold a three month cash reserve account. That would be viewed poorly, in fact, because it’s an inefficient use of capital.

For peek at how the very largest and most sophisticated nonprofits solve a cash flow problem, read about how Dartmouth Joins Harvard, Princeton in Tapping Credit Markets. Because of the drop in endowments, Bloomberg reported that Dartmouth College just issued $250 million of 10-year notes “for liquidity and general working capital,” according to Julie Dolan, associate vice-president for fiscal affairs at Dartmouth.

Learn to love these words: Working Capital.

For years I’ve wished that the programs of the Small Business Administration (SBA) were available to nonprofit organizations. The SBA is all about strengthening the country’s economy, and as a business banker the SBA was at the top of my list of resources for entrepreneurs as they started and grew their businesses. When I made the change to work exclusively with nonprofit organizations I was disappointed to lose access to those programs. Nonprofits are businesses, after all, with a significant role in employing people and generating economic activity. Minnesota Council of Nonprofit’s Minnesota Nonprofit Economy Report for 2008 reports that nonprofit employees represent about 10% of the states’ workforce, paying $12 billion in wages.

What I’ve missed most were the Small Business Development Centers that offer workshops and one on one help and the SBA loan programs that provide crucial growth funding. In a way, Nonprofits Assistance Fund and other capacity building organizations have filled this role for nonprofits.

Potential Nonprofit Resources

I’m very glad to know that the beginnings of some new resources for growing strong nonprofits are contained within the Serve America Act, passed in the last week in both a Senate version and House version. The President is expected to sign it next week. The amendment that creates a new program for nonprofit capacity building is summarized here by Independent Sector.

Housed within the Corporation for National and Community Service, the bill authorizes $25 million over five years to provide organizational development assistance to small and mid-size nonprofit organizations, in particular to “strengthen small charities around our country, especially where resources are scarce.”

I’m hopeful that we can get these resources out in the community soon, focused on building strong community organizations that know how to balance mission and management. I’ll keep waiting for an SBA loan program for nonprofit businesses. In the meantime, if you are in Minnesota and need working capital or a line of credit, Nonprofits Assistance Fund’s loan fund is here.

Maybe it’s a holdover from my former life as a banker, but I often read the business section of the paper first (yes, I still like to hold an actual printed newspaper in my hand). Lately, of course, there is news almost every day about job cuts at some of the best known national and local companies. Some recent examples are Caterpillar, Starbucks, SuperValu, Best Buy, and M & I Bank. As you can see from this list losses are occurring in all industries. Unemployment in Minnesota hit 6.9% in December and is clearly getting worse.

How does this impact Minnesota’s nonprofits?

When people lose income and important benefits they turn to the state’s nonprofits for assistance with everything from food and shelter, support and counseling, and job search and retraining. As reported in Minnesota Council of Nonprofits’ Current Conditions Report published in December 2008, 42% of surveyed organizations reported increased demand for services. But over 50% of the nonprofits also reported actual and anticipated decreases in income.

If service demand goes up and income goes down, where are the reports of job cuts at nonprofits? There have been a few reports locally and nationally including American Red Cross Twin Cities, Neighborhood House, Metropolitan Opera, and Harlem Children’s Zone. I know, though, that there are many more organizations that have already made staff reductions or that will have to make some cuts because of their budget shortfalls. One reason that we don’t read about it every day is the different requirements and expectations for disclosure between publicly traded companies and nonprofits.

But I think that many nonprofits feel that speaking openly about cuts is their “family business” and are afraid that it reflects poorly on management and the board. There is actually an odd dynamic at work now – more calls and emails from recently laid- off corporate people who would like to “explore a shift” into the nonprofit sector. As a “shifter” myself I can’t be too cynical, but I’ve got to tell the truth about their prospects right now. (I encourage volunteering.)

Nonprofits are Businesses

I’m starting to think that nonprofits need to be much more public about their staff reductions. At the same time that the community needs nonprofits to provide more and more help and support, income of all types for nonprofits is declining. Let’s not hide the reality that there will be an impact from these changes. The recession is impacting corporations and nonprofits alike.

For years I’ve been a part of discussions about how the public doesn’t understand how nonprofits work. Now is the time to start the tutorial. By being open we can educate the community about how the business of nonprofits actually works – the complex web of financial and volunteer resources, staff and program costs, and role in the economy as service provider and employer.

I like the logo of the V3 Campaign – Nonprofits Are Businesses. It’s an effort to educate the general public about the economic impact of nonprofit organizations.

What do you think? Is it risky to announce cutbacks and program reductions, or could these news stories ultimately strengthen understanding and support for the sector?

It’s not a surprise that I talk to a lot of nonprofits about the current economic environment. We’re all looking for any insight, advice, and guidance. Recently, I’ve been paraphrasing one of my favorite leadership quotes because it fits the moment perfectly – the Stockdale Paradox.  To paraphrase:

You must maintain unwavering faith that you can and will prevail in the end, regardless of the difficulties, and at the same time have the discipline to confront the most brutal facts of your current reality, whatever they might be.

Vice Admiral James Stockdale was a prisoner of war in Vietnam for seven years. When asked by Jim Collins, author of Good to Great, how he survived, he described balancing hope and realism. Stockdale said that the optimists didn’t survive capture because they told themselves that release was right around the corner and they died “of a broken heart.”

What nonprofits can learn from this philosophy is to maintain the conviction that their work in the community is essential, vital, and will be valued. Carry this passion with you in advocacy, fundraising, and communications as you tell your story and share the impact. At the same time, confront the brutal facts of economic downturn and budget cuts by being disciplined about financial information, contingency budgets (with multiple scenarios) and cautious use of reserves. I’m afraid that the optimists who approach next year with an upbeat attitude that funding will arrive “because it just has to” will be the ones that fail. The survivors will commit to and believe in their mission and be realistic in their decisions.

This is also a good time to leverage the networks in which your organization operates. Nonprofits work together in many ways, and will be called upon to increase network activities for both mission and financial reasons. At the Minnesota Council of Nonprofits’ Nonprofit Fundraising and Economic Outlook forum this morning several organizations shared their experience working with peers and community to navigate the downturn. MCN also released the Nonprofit Current Conditions Report based on a survey conducted just this month. This report gives us some real time information about the immediacy of the impact of this recession on nonprofits and their clients. All of this information, research, and peer conversations will be important – and remember to be confident, hopeful, and honest.