Boil It Down to Mission
The Center for Nonprofit Management recent hosted a series, “Weathering the Economic Storm. I encourage you to read the entire post, but their first recommendation really resonated for me:
- Go back to basics: Refresh yourself on your core mission and make sure your organization is only serving that basic principal. If you have to trim, always trim back to your mission.
It resonated because we talk a lot about the dangers of mission creep. We see many nonprofits that have drifted from their core mission, usually with negative results. During these challenging times, it is especially important to be rooted in your mission. Our resource article, Managing and Adapting in a Time of Uncertainty, refers to the mission as an organization’s cornerstone:
Step Two: Mission is the Cornerstone
- Spend time discussing your mission and connecting with stakeholders.
- Engage the board and staff in a discussion about the organization’s mission.
- Ask what has changed in your area or field.
- Review your mission. Does it still respond to today’s needs and environment?
- Evaluate each activity or program as it relates to and contributes to the mission.
- Evaluate the impact and quality of the programs and services you offer:
- What do you do best?
- Which programs are of unique value to the community?
The next step is setting priorities and making choices. Essentially, “If you have to trim, always trim back to your mission.” Here is a chart that we created to help assess your programs and make the tough, but necessary, choices.
|
Low contribution to Mission |
High contribution to Mission |
|
|
Low use of Resources |
Is this a fit? |
Keep or expand? |
|
High use of Resources |
Needs to be reconsidered or eliminated |
Core services - Can it be done differently for less? |
Step four is about strategies, with four basic categories:
- Do the same work with less
- Do the same with new funding
- Do less of the work
- Do the work differently
A lot of these suggestions have been made elsewhere (such as CNM’s blog), but I think calling them out is worthwhile.
Do the work differently
Many effective changes start with a new idea or approach.
- Reconsider how programs are delivered.
- Creatively redesign the use of people, resources, and technology.
- Outsource some administrative work.
- Share space, staff, or other overhead costs.
- Develop new revenue sources from contracts or earned income ventures.
- Initiate earned income ventures that fit with your organization’s mission.
- Collaborate with other organizations on programs.
- Ask allied organizations to take over programs that are a low-priority fit with your mission.
- Consider mergers.
These a few examples of what innovation could look like, although there are many others. What stands out is the idea of boiling your organization down to its essence. To use a cooking metaphor, creating a reduction. There may be less volume, but what remains is potent.
(PS. Hat tip, Leatherstocking AEA’s post Ideas from Others: Middle Tennessee Nonprofits.)

