What I’m Thankful For - Strategic Collaboration
Tomorrow I’m going home for Thanksgiving, and I’m looking forward to seeing friends and family for the first time in a while. I live half a country away, so I don’t get home as often as I would like.
I think it’s interesting, and timely, that in the last few weeks both my original and adopted hometowns blew me away by their community and collaborative spirit.
Partnerships That Produce Results
First, Buffalo, NY took full advantage of Extreme Makeover: Home Edition coming to town, using the opportunity to transform an entire neighborhood and illustrate the importance of green building practices, such as deconstruction.
Then Minnesotans donated more than $14 million dollars to 3,141 nonprofit organizations in 24 hours, setting a national record. That is certainly above average.
Wow.
Neither effort would have been possible without significant community support - in the form of 5,000 volunteers and 38,778 donors, respectively - as well as the work of countless organizations behind the the scenes and some public-private partnerships.
There is no reaction except to be humbled. But there are lessons that we can learn for projects large and small.
Let’s Collaborate
Right now, everyone who wants to improve the nonprofit sector is emphasizing collaboration. Certainly in some instances the results are impressive. But successful partnerships take a lot of work and trust.
There is no one size fits all model. Collaborations range from joining forces on a project to combining backroom operations to a full merger. Advantages include increasing impact or taking advantage of unique skill sets, such as in these examples, and minimizing costs. Challenges include letting go of control, managing the needs of diverse stakeholders, and confusion around roles and responsibilities.
GiveMN as an Example
The GiveMN Give to the Max Day effort was incredibly successful in promoting individual giving, engaging new donors, increasing online donations, and getting significant amounts of cash into the hands of nonprofit organizations.
However, there was also confusion around some details, especially the matching funds. Regardless of how the uncertainty happened, it underscores the importance of clear communications among stakeholders - in this case that includes the 3,141 nonprofits, 38,778 donors, and the project partners. Everyone needs to be on the same page about project goals and outcomes.
Beyond illustrating the widespread community support for Minnesota’s nonprofit sector, GiveMN also shows that nonprofits and their supporters can effectively use social media and other online tools to leverage their networks to take action. There was an earned media blitz from the partners, but organizations and individuals took advantage of email, facebook, and twitter to get the word out. The very nature of social media is collaborative.
What are your stories of collaboration? What lessons have you learned from those experiences?
Case Studies
- Nonprofit Collaboration Case Studies
- Where Can I Find Case Studies of Nonprofit Collaborations, Mergers, and Other Strategic Alliances?
- Joining Forces in the Back Office - Lodestar Foundation Resources
- Interview: Collaboration Prize Co-Winners
- What happens when two competitors combine forces
- By sharing expertise, agencies are able to improve operations, save money and help more clients
Tools and Resources
- What do I need to know about collaboration and other kinds of strategic alliances?
- Nonprofit Mergers and Acquisitions: More Than a Tool for Tough Times
- Project ReDesign and Merge Minnesota
Scenario Planning
The McKinsey Quarterly recently wrote an article about the advantages (and some potential pitfalls) of scenario planning. At Nonprofits Assistance Fund, we love scenario planning for the reasons laid out in McKinsey Quarterly:
Scenarios are a powerful tool in the strategist’s armory. They are particularly useful in developing strategies to navigate the kinds of extreme events we have recently seen in the world economy. Scenarios enable the strategist to steer a course between the false certainty of a single forecast and the confused paralysis that often strike in troubled times.
What’s in your Planning Toolbox?
Here are some resources that can help you craft your own scenarios.
- Scenario Planning tools:
- Scenario Planning Example
- Scenario Planning Worksheet: A blank template for you to use
- Cash flow template
- Contingency and Scenario Planning - What’s the Difference and How Do Nonprofits Get Started?
- Focus on the Destination, Not the Route (Budget)!
You can also read Kate’s post on this topic, What H1N1 Taught Me About Contingency Planning.





